Launch guides
Practical guides for AI teams with a launch date coming up. Each one ends with something you can do this week.
How to launch an AI product on X: a 6 week plan
A six week product launch plan for AI teams: goal, audience, assets, amplification, launch day and the week after, with owners and outputs for every step.
AI product launch checklist: 30 tasks from week 6 to launch week
The product launch checklist we use for AI products on X: positioning, audience, assets, amplification, launch day and follow up, with the reason behind every task.
Launch day on X: an hour by hour run of show
What to do on launch day when you launch an AI product on X, from the night before to the evening wrap up: posting time, amplifiers, ads, replies and the second post.
How to write a launch tweet that people actually read
How to write a product launch tweet for an AI product: the hook, the video, the thread structure, where the link goes and the mistakes that kill reach.
Product launch timeline for AI tools: pick the date, then plan backwards
How to build a product launch timeline for an AI tool: choosing the launch date, working backwards, the critical path and what to do when the date slips.
Pre launch strategy: waitlists and teasers on X
Pre launch marketing for AI products on X: how to build a waitlist, what to tease, how often to post and how to turn pre launch attention into launch day engagement.
Launch week vs launch day: which works for AI products
Should you launch an AI product in one big day or across a launch week? How each format works on X, when to choose which, and a hybrid plan we use.
Product launch campaign: KOLs, ads and video together
How to run a product launch campaign for an AI product on X, combining the launch thread, AI creators and KOLs, X ads and a launch video so each part multiplies the others.
10 AI launch moves on X, broken down
Ten moves that show up again and again in AI launches that travel on X (Twitter), what each one does for reach and how to use it in your own launch.
How to launch an AI tool with no audience
How to launch an AI tool or app when the founder has no following on X: borrowing audiences from AI creators, communities and ads, plus a three week plan.