We treat a launch like a product release
This site is run by a small team that plans and runs launch campaigns on X for AI companies. The tools here are the ones we use with clients: the readiness score, the checklist, the timeline and the teardowns.
Mara Quinn is the pen name our launch team writes under. The voice is a product manager's: launches have owners, deadlines, definitions of done and a retro afterwards. If a guide here tells you to do something, it tells you who should own it and how you will know it worked.
What we believe about AI launches
- X is the launch channel for AI. Builders, buyers, investors and AI creators are all there, and a launch can reach all of them in the same few hours.
- A launch is a campaign, not a post. The thread, the video, the creators, the ads and the replies have to land together.
- Readiness beats hype. A launch that sends traffic to a broken signup is worse than no launch.
- The week after matters. Most of the useful attention comes from the second wave.
What we do
Our X launch campaign covers the launch thread, AI creator and KOL amplification, X ads, the launch video and a launch day war room. We work with AI teams that have a launch date in the next two to eight weeks.
Tell us about your launch and we reply with a plan.