Checklist ยท 30 tasks
AI product launch checklist
Every task between deciding to launch and the week after launch day, in order. Tick them off as you go; your progress stays in this browser. Use it as your product launch template.
Launch progress0 / 30
6 weeks out
Positioning and proof
4 weeks out
Audience and assets
2 weeks out
Commitments
Launch week
Final checks
Launch day
Run the day
Days 2 to 7
Keep it moving
The launch day checklist, in short
If you only read one group, read launch day. Post at the fixed hour from the founder account, message your waitlist with a direct link, alert creators the moment it is live, turn on ads once engagement is real, and reply to everything for three hours. The full hour by hour version is in Launch day on X.
What this checklist leaves out on purpose
Press releases, generic directory submissions and "launch on every platform" tasks. For AI products the reach that matters happens on X, where builders, investors and AI creators talk about new tools. Spread too thin and nothing gets past your own followers.