aiproductgotomarketlaunch room for AI teams Plan my X launch
Free tool ยท 4 minutes

Build your launch plan from a readiness score

A good launch plan starts with an honest look at what is missing. Answer 20 yes, partly or no questions across five areas. You get a score out of 100, a breakdown by area and the one thing to fix first.

Mara Quinn, Launch PM coach
  1. 1. Product
  2. 2. Story
  3. 3. Audience on X
  4. 4. Distribution
  5. 5. Launch day ops
  6. Result

0 of 20 answered

Product

Can a stranger try it and get the point in one session?

01A new user reaches the first useful result in under five minutes.

02Sign up works without a sales conversation or an invite code.

03You have watched at least five outside users try the product.

04Onboarding, pricing page and docs are live and match the launch message.

Story

Is the launch message sharp enough to survive a fast scroll?

05You can say what it does and who it is for in one sentence.

06The launch post opens with an outcome, not a feature list.

07You have a 30 to 60 second video showing the product doing the job.

08There is a clear reason to try it today (new model, free tier, launch perk).

Audience on X

Who will see the post in its first hour?

09The founder account has posted about the problem space for at least four weeks.

10You have a waitlist or early users you can message on launch day.

11At least ten people with relevant audiences have seen the product before launch.

12You know which AI creators and accounts your buyers already follow.

Distribution

What pushes the post past your own followers?

13Creators or KOLs have agreed to post or quote on launch day.

14You have a plan and creative ready for X ads behind the launch post.

15A follow up content plan covers the seven days after launch.

16Team members and investors know exactly when and how to share.

Launch day ops

Can the team run the day without improvising?

17Launch date and post time are fixed and avoid big competing announcements.

18Someone owns replies, DMs and quote posts for the full first day.

19Infrastructure has been load tested for a traffic spike.

20You have defined what a good launch means in numbers before posting.

Email, Telegram or X. One is enough.

Your answers and score go to our launch team only. See the privacy note.

How the launch readiness score works

Each answer is worth 5 points for yes, 2 for partly and 0 for no. The five areas carry equal weight because a launch fails at its weakest link: a great video does nothing if nobody sees it, and a big creator wave does nothing if signup breaks.

Turning the score into a product launch plan

Above 80, your plan is about amplification and timing. Between 55 and 80, spend two weeks on the weakest area before you fix the date. Below 55, follow the six week product launch timeline from the start and use the launch checklist to track it.

If distribution is the gap, that is the part most teams cannot build alone in a few weeks. The creator side of a launch is what Launch Within Reach focuses on, and it is the core of the X launch campaign we run.